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McDONALD'S PRESENTS:
HOW McDONALD'S SOLD OUT A PRODUCT BRAZIL DIDN'T KNOW HOW TO ORDER.
THE CONTEXT
IN BRAZIL, ONLY 1% OF THE POPULATION SPEAKS ENGLISH.
McDONALD’S WAS ABOUT TO LAUNCH A PRODUCT WITH A NAME ENTIRELY IN ENGLISH: McFISH & CHIPS.
MOST PEOPLE COULDN’T PRONOUNCE IT, LET ALONE ORDER IT. THAT’S EXACTLY WHERE DUOLINGO COULD HELP — IN A FIRST-OF-ITS-KIND COLLAB. BUT JUST BEFORE OUR LAUNCH, DUOLINGO LAUNCHED A GLOBAL CAMPAIGN… KILLING OFF ITS BELOVED MASCOT, DUO.
WHAT SEEMED LIKE A SETBACK BECAME THE PERFECT STORM
FOR BOOSTING AWARENESS AROUND OUR LAUNCH.
$20M EARNED MEDIA
RESULTS
THE MOST
WANTED DUO
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